Mr Coffee Marketing Strategy Essay - 5434 Words

Marketing Final Project Team 1 Ryan Marshall, Manuela Antonova, and Joshua Booth Mr. Coffee Smart Optimal Brew WeMo Enabled Marketing Plan Executive Summary A recent primary research survey has found that 70% of occasional coffee drinkers view the Mr. Coffee brand as an inferior or budget coffee brewing device that does not make a superior cup of coffee (Appendix, Opinion survey). Brands such as Keurig, Cuisinart, and DeLonghi inspire more thoughts of quality coffee than Mr. Coffee. Other consumers are opting to spend several dollars per cup of coffee at coffee houses such as Starbucks, Caribou Coffee, Dunkin Donuts, and even McDonalds (Appendix, Opinion survey). Mr. Coffee is a part of American iconography appearing in movies,†¦show more content†¦Coffee, Inc. History, 2014). This marketing plan will show that the solution to Mr. Coffee’s problem is show that the features and technological improvements, specifically the Wi-Fi option, thermal carafe, and optimal brew temperature feature create a good value and great cup of coffee. The plan will rely heavily on channel and image differentiation. This device will be easier to get than pricey Italian entries and the Mr. Coffee brand will be shown to reestablish brand affinity by keying into pop culture references. Table of Contents 1. The Firm 2. Marketing Environment 3. Brand and Product 4. Competitive Analysis 5. Target Market 6. Positioning 7. Price Strategy and Pricing Decisions 8. Channels of Distribution 9. Integrated Marketing Communications 10. E-Commerce 11. Corporate Social Responsibility 12. Budget Allocation 13. Appendix The Firm Mr. Coffee is best known for pioneering and leading the market in the automatic drip coffeemakers. The brand was established in 1968 by Vincent Marotta and Samuel Glazer and was then part of the North American Systems, Inc. The owners came up with the idea for Mr. Coffee automatic coffeemaker in 1970 and their invention was an instant success. With sales of over one million units for the first 4 years, Mr. Coffee gained a market share of 10%. At this time the company was relying mainly on national TV commercials inShow MoreRelatedSwot Analysis of Javanet Cafe1481 Words   |  6 Pagescreator and owner, Carl Bruckner, while not indicating any previous experience in the industry, has taken an innovative approach to marketing a widely consumed beverage. Recognizing that coffee has a predictably consistent sales model but is lacking in a unique presentation and marketing angle, he has created a way to draw people in who might otherwise drink coffee at home, at work or at school, while having the same convenience of internet that his business offers. 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The Civil War Of The United States - 1456 Words

When it comes to nature the strong survives and the week get kicked out of the circle. When it comes to humans they survive by hard work and pushing through the hard times. The Civil War the united states were devastated and people started looking for ways to start over. Americans weren’t the only ones looking for a new start either. Immigrants from China, Ireland, and Germany flooded to the united states looking for jobs and gave way to Darwinist using this to better their profit. By doing that it took away jobs from thousands of Americans. When the gilded age came to play people took control and in these times they used the poor as a way of making a profit. Weather it’s the economy, religion or society itself Darwinism ruled the minds†¦show more content†¦This was also equated with â€Å"fitness† and if you were not â€Å"fit† you didn’t fit in, and had no place in society itself. With companies taking control of the economy such as steel mills and oil refineries the concept of â€Å"survival of the fittest† quickly become a very popular mindset and way of living for some. The Darwinist believed that the lower class should get no help and would argue that the government should stay out of economic affairs all together. This idea set the line between higher and lower classes and many would argue against this idea. (Roberts) New York Times wrote several articles on this matter from both sides. One article over Prof. Romans would argue on the religious side of this topic about how the idea of Darwinism has no correlation with evolution once so ever. (Prof.Roman) The Gilded Age was times of hardship for the lower class but allowed businessmen to become glorified rulers of the economy such as Rockefeller and Carnegie who were making millions to tens of millions of dollars a year were the average businessman was only making $500 a year. In this day and age men lived by this and it eventually became the way of lif e for millions and is how the king of the economy came to rule in the Gilded Age. (L, P and Patricia) With all the rebuilding going on after the Civil War and the economy and businesses being so affected it was hard for anyone to get jobs and people were thrown into a major depression. At the same time

Economic Reforms in the Australian Education Industry

Question: Discuss about the Economic Reforms in the Australian Education Industry. Answer: Introduction Education is at the top priority of a human life. It has turned to be a necessity of current generation people. Furthermore, the education industry serves as a major contributor of the real GDP of the Australian economy. Hence, the Commonwealth government pays regular attention on the education industry and keeps on introducing different reforms to modify the present status of the high revenue earning sector (Piracha, 2010). Currently, the education industry of Australia has seen a fall in the earnings due to the fall in the number of foreign student. The education industry has evident several economic reforms in the last few years that have been enforced by the Commonwealth government to manage the declining revenue of the Education industry (Smyth, 2014). The paper has been developed to conduct an analysis of the economic reforms made in the education industry by the Australian Government to maintain a balance in the economy. Hence, the paper aims to study the current scenario and challenges in the education industry to understand the need of micro-economic reforms in the sector. Furthermore, the study presents the previous and current changes implemented by the government to stabilise and minimise the challenges of education industry that impacts the economic condition of the nation. Analysis of the reforms in educational industry It is important to note that the number of foreign students in Australia has gradually decreased in the recent years. It impacts the foreign earnings of the government. On the other hand, the cultural and racial conflicts in Australia have been a supportive factor for the decline of foreign students in the country (Turpin, 2010). Previously, the Commonwealth Government mainly focused on the lower level and high school level educations by spending a huge amount of money to implement technological innovation in the school level educations (Watson, Modgil and Modgil, 2007). The high rate of spending in the school level education impacts the quality of education in the higher level education system. Along with that, the Australian Education system lack primary courses that are in high demand in the global market. It is important to note that the major percentage of the revenue from the education industry is earned through the foreign students and the government imply any foreign marketin g policy. Hence, there is a need of better marketing tactics that could help the Australian Education Industry seek growth in the current market scenario. There are several changes required in the policy of the government. To improve the current status of education, the government and educational institutions need to provide better training to the education staffs. On the other hand, the government needs to increase its spending on graduate level educations (Dodd, 2016). There is a need to provide educational loans to the foreign and domestic students at low interest rates to promote education in the country. It will attract foreigners to come to Australia to study higher degree courses (Pockley, 2013). On the other hand, the educational institutions can introduce new courses that in high demand in the global market. Hence, it can be seen that there are need of economic reforms in the education industry to meet the target of $20 billion of foreign earnings in the year 2018. The current Australian government is eyeing towards sustainable education reforms to drive innovation in higher education. The higher education of reforms of Australia has an estimated budget of AU$33.7 billion. The identified education reforms of the government have included deregulation of university fees, advanced numeracy and literacy programmes, and education loan approvals for students of Australia and other countries (Dodd, 2016). According to a report published by the Department of Education, the entry standards of universities have significantly lacked transparency. Hence, the federal government of the country has been forced to take control of the higher education panel to overview the admission reforms of the universities. In this way, billions of dollars in public debt can be restrained. Moreover, significant education reforms must be enforced regarding information technology and commerce education as the highest proportion of domestic as well as international students ha ve pursued to that degree (Bagshaw and Smith, 2016). On the basis of contradictory purpose, Simon Birmingham, the Education Minister of Australia, is going to introduce recent university funding policies of the federal government. Surprisingly, the policy has been determined to cut down the funding made to those universities following the budget (Dodd, 2016). Thus, an indirect impact can be seen on the university fees as universities will raise their fees in order to deal with the situation of funding cuts (Li and Powdthavee, 2015). Considerably, the higher education funding system has become of the contemporary issues for the federal government to be handled in an efficient manner. Moreover, the hikes in the students fees may have added extra challenges to deal with in recent times. On the other hand, latest education policy reforms have addressed that the federal government of Australia would stop funding the public schools of the country. According to a statement of Prime Minister Malcolm Turnbull, the government will continue to support the private schools seeing the spectacular changes in the nations schooling system in recent times (Knott, 2016). Understandably, the questions have been asked about such decision-making of the federal government. Invariably, the government of Australia has found more interests to allocate funds to the private schools so that new income tax systems can be enforced (VukasovicÃÅ' , 2012). The latest funding agreement of the government may underpin some of the education syst em models of the country. Through such efficient funding policies and reform measures, the federal government of the country wants to deliver clarity, responsibility and innovativeness among the education system and facilities (Marginson, Kaur and Sawir, 2011). Apparently, the education reforms should enhance the standards of government bureaucracy. Conclusion The latest education reform proposals have been considered following the federal governments budgetary moves securing the interest of the social public. Nevertheless, the university funding cuts will eventually lead to the hike in the students fees. On the other hand, the school funding decisions have enforced significant transparency and control on government bureaucracy leading to the educational system. However, the Higher Education Participation Programmes including several teachers and students can provide significant opportunities to the teaching staffs to become efficient and successful learners. Additionally, some proposed changes linking the pay raise of the teachers can be considered to deliver standard foundation to the education system of the country. References Bagshaw, E. and Smith, A. (2016).What's going wrong with Australia's schools?. [online] The Sydney Morning Herald. Available at: https://www.smh.com.au/national/education/education-policy-not-adding-up-oecd-asks-whats-wrong-with-australias-schools-20160323-gnpno9.html [Accessed Aug. 2016]. Dodd, T. (2016).Education minister Simon Birmingham's unwelcome reform task. [online] Financial Review. Available at: https://www.afr.com/news/policy/education/afr29pershigher-ed--20160428-gohe86 [Accessed Aug. 2016]. Knott, M. (2016).Malcolm Turnbull's education revolution: end federal support for public schools. [online] The Sydney Morning Herald. Available at: https://www.smh.com.au/federal-politics/political-news/malcolm-turnbulls-education-revolution-end-federal-support-for-public-schools-20160330-gnuo4l.html [Accessed Aug. 2016]. Li, J. and Powdthavee, N. (2015). Does more education lead to better health habits? Evidence from the school reforms in Australia.Social Science Medicine, 127, pp.83-91. Marginson, S., Kaur, S. and Sawir, E. (2011).Higher education in the Asia-Pacific. Dordrecht: Springer. Piracha, A. (2010). The NSW (Australia) Planning Reforms and their Implications for Planning Education and Natural and Built Environment.RLCE, 25(3), pp.240-250. Pockley, P. (2013). Australia faces university reforms.Physics World, 16(6), pp.11-11. Smyth, J. (2014). A policy analysis of higher education reforms in Australia in the context of globalisation.Melbourne Studies in Education, 35(1), pp.39-72. Turpin, T. (2010). Academic research evaluation in Australia: some implications of proposed higher education reforms.Research Evaluation, 9(1), pp.37-46. VukasovicÃÅ' , M. (2012).Effects of higher education reforms. Rotterdam: SensePublishers. Watson, K., Modgil, C. and Modgil, S. (2007).Reforms in higher education. London: Cassell.